Peacock Advertising, LLC


Peacock Advertising 222 Parkway P.O. Box 6672 Sevierville, TN 37864	Phone: 865.908.9110 Fax: 865.908.6116 Email: JimPeacock@birch.net


	Creative	Production	Maintenance	Marketing
Please see examples of our work... www.honeysuckleridge.com www.mountainhouseinn.com www.edgewater-hotel.com www.sequoyahcaverns.com www.smokysinfo.com www.guidetosmokies.com www.smokymountainscrapbooking.com


	Guide to the Smokies Magazine Beautifully designed, full color magazine for the Smoky Mountain visitor. Distributed in over 450 locations in Sevierville, Pigeon Forge, Gatlinburg, and Townsend, plus all East Tennessee Welcome Centers, and over 425 locations on Interstates I-40, I-75, and I-81. With this many distribution points, Guide to the Smokies Magazine saturates the Smokies, and gives you coverage in Ohio, Kentucky, Virginia, Georgia, and Florida.
	Smoky Mountain Coupon Book This Coupon Book is designed to fit easily into your pocket and has hundreds of dollars worth of coupons for the Smoky Mountain Area. Distributed in over 450 locations in Sevierville, Pigeon Forge, Gatlinburg, and Townsend, plus all East Tennessee Welcome Centers, and over 425 locations on Interstates I-40, I-75, and I-81. With this many distribution points, Guide to the Smokies Magazine saturates the Smokies, and gives you coverage in Ohio, Kentucky, Virginia, Georgia, and Florida.
	Church Group Leader Mail Program Promoting Summer / Fall and Winterfest / Spring, mailed in March and August to group planners. Beautifully designed, high impact, full color guide bringing groups to the Smokies. Mailed to 10,000 churches reaching 30,000 group leaders in Alabama, Georgia, North Carolina, Ohio, and Tennessee.
	Corporate Meeting Guide Mail Program Mailed in October to 10,000 meeting planners targeting large companies, federal and state meeting planners, and universities. Majority of names have been pre-qualified as actual meeting and convention planners.

With 33 years of hands-on experience, we can generate major publicity coverage for approximately one tenth of what it would cost you to advertise.

• Every company should have an on going Public Relations Campaign in place. Annual public relations campaigns are very
affordable, every client who has participated has told us that the results gained were worth many times more than the fee charges.

Each campaign is customizeed to the client's needs and their own distint branding, so no two are ever alike. Emplimenting Public Relations is exciting... and we promise that you will personally enjoy the experience.

Give us a few minutes of your time and I will show you how your company can have a positive reputation within the
commuunity and how your advertising can have more credibility, produce better results, all for a very small investment from you.

• When you call us to do a specialized promotion - whether its for fast food promotions, automobile dealership promotions,
direct mail - it is the last call you will need to make. We do it all, planning, organizing, implementing, and followup.

• We are the experts when it comes to Newspaper Press Releases, Radio, TV & Video Press Releases, and Media Publicity
Tours.Our latest success was getting The Comedy Barn and Black Bear Jamboree on the Paul Harvey News, not once but three times... which is aired on over 1,100 radio stations worldwide.


	Church Group Leader Mail Program Promoting Summer / Fall and Winterfest / Spring, mailed in March and August to group planners. Beautifully designed, high impact, full color guide bringing groups to the Smokies. Mailed to 10,000 churches reaching 33,000 group leaders in Alabama, Georgia, North Carolina, Ohio, and Tennessee.
	Gatlinburg, Sevierville, and Pigeon Forge Inquiry Answering Programs If your company qualifies, we can mail your brochure to individuals inquiring about area information through the Sevierville Chamber of Commerce, The Pigeon Forge Department of Tourism, or the Gatlinburg Chamber of Commerce.
	Atlanta Impact Program Post Cards mailed Spring, Summer, and Fall. This program will impact 100,000 upper income households in the Atlanta area.
	Corporate Meeting Guide Mail Program Mailed in October to 10,000 meeting planners targeting large companies, federal and state meeting planners, and universities. Majority of names have been pre-qualified as actual meeting and convention planners.
	Credit Card Insert Program Placed in late February - early March. Your ad/consumer offer will be inserted in 1,000,000 consumer credit cards targeting middle and upper income women. With this program, the entire vacation will be charged directly to the consumers credit card. Examples of cards that will be used in the program are Proffitt’s, Belk, and JCPenny’s.
	Sevier County (Smoky Mountains) Impact Mail Program Mailed in February and August, this publication is eight pages, full color, and mailed to 40,000 residents and businesses in Sevier County.


Over the past 25 years, I have enjoyed the privilege of performing marketing consulting for over 100 clients. Below is a sampling of consulting performed.
	Ruby Falls - Chattanooga, TN 1989 Contracted to make recommendation on how to turn around a downward trend in attendance. Recommend a new section to the attractions called “Fun County”. Designed for children, “Fun Country” was built and met it’s objective of significately increaseing their attentance and per cap.
	Family Rafting Adventures - Gatlinburg, TN 1985 Themed the creative for signage, brochures, and print ads to appeal to families. This project resulted in a 40% increase in business.
	Dixie Stampede - Pigeon Forge, TN 1987 Wrote and implemented the grand opening and the first marketing and advertising programs at their Pigeon Forge location. Today, there are additional successful locations in Myrtle Beach, Branson, and Orlando.
	Lost Sea - Sweetwater, TN 2005 Hired to rebrand and create new marketing strategy and action plan. Now in the process of recommending a major expansion to the attraction. Our new branding is from “The Lost Sea” to "The Lost Sea Adventure!”
	Great Smoky Mountain Railroad Lawsuit-Sylva, NC 1996 Was hired as an expert witness by the Great Smoky Mountain Railroad in their lawsuit against the motion picture “The Fugitive” staring Harrison Ford. After reviewing my credentials, the Jackson County judge ruled that I was an expert witness in the field of tourism. I was on the witness stand for 6 hours being questioned by my clients opponent. The Great Smoky Mountain Railroad won the case.
	The Old Mill Restaurant - Pigeon Forge, TN 1995 Formally named the Cornflower Restaurant, I was hired to solve two problems. First, now that the food was excellent, turn its negative image around. Second, solve the problem of no one understanding where it was located. Because the Cornflower Restaurant had such a bad reputation, I recommended that both problems could easily be solved at once by renaming the restaurant “The Old Mill Restaurant’ and impliment a comprehensive marketing campaign. Today, they are one of the most successful restaurants in the Smoky Mountain Area.
	Dollywood - Pigeon Forge, TN 1988 Assisted in the selection of banking institutions that would furnish coinage and bills to the park for their daily operations. Interviewed seven banks and narrowed the field down to three for Dollywood’s top management to review. The park had over $40,000,000 in money transactions during the first year of operation.
	Deer Ridge Mountain Resort - Gatlinburg, TN 1987 Occupancy was at a low of 31%. The name of the condo rental facility was “Gatlinburg Racquet and Golf Club”. We recommended changing the name and the total operation and marketing message to be more female and family friendly. The name we recommended is the name they are using today, Deer Ridge Mountain Resort. We were able to raise their occupancy rate to 57%, the highest of any condo rental operation in Gatlinburg.
	Apple View River Resort - Sevierville, TN 2005 Rebranded the product from “Apple View Farms Plantation” to “Apple View River Resort” Now under construction, we are writing and implementing a comprehensive real estate sales program and overnight rental program.
	Edgewater Hotel - Gatlinburg, TN 2005 Now in the process of producing all new creative, photography, and marketing direction. Changed their branding from “The Edgewater Hotel” to “The Edgewater Hotel at the Aquarium Hotel and Convention Center" with the new slogan... "Walk from the mountains to the sea!”
	Sevierville Chamber of Commerce - Sevierville, TN 1986 Assisted in their first marketing campaign. First positioned the city as “Your Hometown in the Smokies”, then later, when theaters, shopping, and attractions began opening, repositioned the city by creating the slogan “Where Your Smoky Mountain Fun Begins!”
	DeKalb County Tourism Association - Fort Payne, AL 2004 Now in progress, I am assisting this organization with the objective of increasing tourism to the Fort Payne area to create new tourism-oriented jobs to replace recent jobs lost due to the closing of area factories. Now lavishing the "Discover Lookout Mountain Alabama" campaign with the "Real Places - Real People" campaign.
	The Homestead Land Development - Wears Valley, TN 2000 Working closely with the general manager, I developed a creative strategy for sales and printed material. These $100,000 building lots are almost sold out two years ahead of schedule.
	For more information on Jim Peacock click here!

We are Sevier County’s only local full service advertising agency with tourism experience dating back to 1968. We offer quality
service and programs to help your business grow, including but not limited to, attraction site design, brochure design and printing,
turn key - cabin and condo furnishing, direct mail service, including specialized mailing, grand openings and special events, graphic
design and copy writing, logo design, marketing action plans, marketing consulting, media placement, photography, premiums,
promotions, public relations, publicity, real estate development, sales materials, travel displays, and web site production.

We are best known for our product branding and positioning.


Attraction Site Design	Jingle Writing and Producing	Sales Materials
Brochure Design & Printing	Key Cards For Motels	Television & Radio Promotion
Corporate Mailings	Logo Design	Unlimited Marketing Resources
Direct Mail Service	Marketing Consulting	Value Added Promotions
Electronic Media Placement	National Radio Publicity	Web Site Production
Folder Holder Design & Printing	Online Marketing	Xeno Marketing
Graphic Design & Copy Writing	Photography & Publicity	Youth & Church Group Mailings
Hand Work - Insertion, Mailing & Packaging	Questionnaires & Surveys	Zip Code Mailings
Interior Decorating	Real Estate Development


Image Work Photo-Retouch Image Enhancement Digital Photography 3D Photography Web Page Layout	Print Ad Campaigns Ad Design Magazine Design Catalog Design Brochure Creation Illustration Newspaper Advertising Direct Mail Design	Corporate Branding Logos Slogans Jingles Postitioning Letterheads Envelopes Business Cards Web Sites	3D and Outdoor P.O.P. Design Package Design Billboard Design